What actually gets measured?
Brain capital remains largely unmeasured and unmanaged. Which indicators would change a decision inside a company, a health system, or a state budget.
What happens
during the morning.
The session moves between small-group work, challenge definition, short provocations, and collective synthesis. The questions and participants will shape the final agenda.
01 / THE QUESTIONS
The questions we will work through.
Twelve questions will frame the morning. They address decisions already being made inside companies, health systems, universities, cities, and public budgets.
Which skills stay durable?
Brain skills are the capabilities that hold their value as AI skills get eaten from job to job. Which ones they are, who teaches them, and how anyone verifies them.
What strengthens a brain at work?
Which workplace designs, products, and practices measurably improve cognition over time, and which ones quietly erode it.
Who pays for prevention?
Investing across the lifespan, and earlier, creates greater benefit at lower cost. Which payers, employers, and public budgets carry that cost today, and what return would move them.
What does brain health look like as an industry?
Which companies, categories, and business models exist because brain capital is now measurable, and which ones still need to be founded.
Where does AI strengthen cognition, and where does it substitute for it?
The same tool can build capability or spend it down. What distinguishes the two, and who is accountable for the difference.
What would an employer change on Monday?
The specific policies, benefits, and workflow decisions available to an employer who takes brain capital seriously right now.
What can a city do that a company cannot?
Where municipal scale, public space, and civic institutions reach people that employers and health systems miss.
What proof does a health system need?
The evidence threshold, procurement path, and integration work required before a brain health intervention reaches patients at scale.
Which data can be trusted?
What belongs in a brain capital index, which sources are sound, and how measurement stays useful without becoming surveillance.
What must institutions adopt?
The standards, procurement language, and policy changes that turn a working pilot into a default.
What gets built first?
Which challenges from this room are specific enough, urgent enough, and owned clearly enough to carry into the Top 100.
02 / AGENDA
Wednesday, May 12
The specific conversations and contributors will change as the room comes together, but the morning follows this working structure.
8:00–8:45 AM Arrival, coffee, and breakfast
8:45 AM–1:30 PM Working Session
01Opening frame
Where brain capital stands, what the science now supports, and which questions the room needs to answer.
02Working conversations
Small-group discussions shaped by the problems participants bring with them.
03Challenge definition
Turning those problems into challenges specific enough to build against.
04Examples and provocations
Short contributions from people building, funding, and deploying this work now.
05Collective synthesis
What became clearer, where the room disagrees, and which challenges carry forward.
1:30–2:30 PMWorking lunch · Optional
2:30 PM onwardHuman+Tech Week programming · Optional
03 / AFTER THE SESSION
What participants will receive.
After the session, participants receive a record of the challenges defined, the strongest insights and disagreements, and the priorities the room identified. The challenges that carry forward enter Human+Tech Week's Top 100 Human+AI Innovation Challenges.
Private comments will not be attributed without permission.
What is working · What is missing · What remains unclear · What gets built next
BUILDING THE BRAIN POSITIVE HUMAN+AI ECONOMY